ESSILOR CRIZAL FORTE UV.
What we did.
Essilor is positioned as the world’s leading provider of eyeglass lenses, improving the way people see the world for over 160 years. In 2012, Essilor created a benchmark index for UV protection, eSPF which provides a complete protection for the eyes. Being their events company in Singapore, we spearhead the entire branding works for this new innovation and aim to guide the general public on this new technology, setting this as a global standard. Our marketing strategists and events planners cleverly adopted “Light” as the theme that ties in with the product benefits seamlessly. The theme was then applied across all the design and printing of the full range of marketing collaterals, product launch and point of sales materials. Marrying all elements, the brand is positioned and has achieves its desired marketing standing.