Re-launch of Women Fragrances.

What we did.

Our creative team and events planners target to re-launch the existing Adidas for women fragrances with a new package design. Themed in various vibrant colors to add energy and zest for each individual ladies. Exclusively launched in Watson’s stores, this rebranding campaign aims to raise awareness of Adidas for women fragrances and to add femininity to the mostly masculine associated brand. The advertising campaign was launched in MRT trains and ION Orchard Walkway with attractive promotional prizes such as holidays in Korea to be given away.